American Chemical Society – Rubber Division
Design a show experience to reflect the future of elastic polymers
All research into the field of elastic polymers indicates the future of the field is experimental combinations, after all there are no new ways to make tires.
This version of the show floor experience invites attendees to ask the increasingly important question, ‘what if?’ Through a graphic approach that combines provocative forward leaning vocabulary with abstracted rubber textures my team and I created an atmosphere encouraging attendees to become dreamers once more. Anchoring this experience was the Rubber Division’s booth. This booth was designed as a haven where you could just as easily engage in a relaxed conversation with a colleague as you could access outstanding industry resources supplied by the Rubber Division. The future of elastic polymers will be born within the walls of the Rubber Division, all my team and I did was to provide the catalyst.