Laura Lee Clark
The Old State
Recreate their show floor experience in a responsive website
After helping the client define the goals for the website a content audit was undertaken to determine which current elements to keep in support of the newly defined goals. It was decided that the product photography and blog content will be the main drivers behind their conversions.
I designed an architecture for the website that allowed for swift access to desired products and product spec sheets. My approach was always mobile first, which was echoed in the down-to-the-essentials presentation of information. I persuaded the client to my approach using wireframe mockups accessible via the InVision platform. A minimalistic approach was taken with the visuals to most effectively emphasize the product photography.
I coded the front-end of the website using a modern object-oriented approach to the CSS structure heavily influenced by the writing of Harry Roberts and Jonathan Snook.